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NEWS: Tristar heads to France

Tristar, one of the world’s leading chauffeur companies with offices in the UK and US, has launched its first franchise, in France.

The company, in operation since 1972, entered into an agreement with Les Berlines de Paris late in 2008 to launch the franchise operation early in 2009.

Les Berlines de Paris is one of the largest and most prestigious chauffeur companies in France, with offices in Paris and Cannes providing service across all business destinations in the country.

France is one of the largest chauffeur services markets outside of the US and UK, and the franchise launch reflects the size and importance of this market.

“Tristar is one of the leading names in the global chauffeur market, so naturally we are delighted to become associated with the brand,” says Patrice Carmignac, MD of Les Berlines de Paris.

“We also share the same customer service-led business approach, so this partnership will be beneficial for both companies and all of our customers.”

The franchise launch is in line with the group’s global expansion strategy, which will also see an office opening in Asia in early 2009. In addition, Tristar provides services in 60 countries worldwide through a stringently selected global service partner network.

“We have ambitious global expansion plans for Tristar in 2009, the French franchise agreement being a major part of the strategy,” said Dean de Beer, Tristar’s CEO.

“Despite the economic downturn, our clients are still looking for reliable, safe transportation for their worldwide travellers. We are responding to this by ensuring we have one of the largest global footprints and the highest standards of safety and reliability in the industry.”

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